You are welcome
Digital campaign on social media: “You and I – We are not so different”
The “You and I – we are not so different” online campaign was held during March – August 2018. It was an ongoing campaign on the YOU ARE WELCOME Magyarország (Hungary) Facebook page.
The campaign idea was very simple but yet very complex in the sense that we relied on the individual’s own understanding of the photos. We created photo pairs with people from different backgrounds but doing the same acts and/or social interactions such as celebrating birthdays, having a family dinner or just being a smiling baby. With these photo pairs we wanted to show that in the end it does not matter where the people came from, as these social interactions are the same all around the world.